There are 2 first opportunities that are key in attracting and securing good customers in business: advertising, formally or by referral, and phone inquiry (''I passed by your shop today and have been looking for a good repair shop'', ''I spotted your ad in the paper and need some work done'', ''My friend told me about you….'', and on and on). Regardless of how prospects find you, most often, your first personal contact with them will be by phone. The phone is our connection to what makes business work everyday, all day long. Just consider the days when the phone doesn’t ring. On occasion, it can be a good thing for catching up but can never happen for very long. Our phone must ring; we must talk to customers, old and new; we must communicate with the outside world; we must consider it key to a certain degree of our success or fail! With business today so overwhelmed and high-paced, it’s not uncommon to spend untold dollars on advertising to make the ph ... read more
Hello Everyone, A client sent me this link and I thought it had an important message, please take a minute to follow this link and read the article written by Robert Kiyosaki, author of the Rich Dad series of books. I don't feel you have to have the biggest ad, but you need to put your name in front of your clients and potential clients consistently. Top of mind awareness is crucial. This is not the time to be lowering or eliminating your advertising budget. Be on the offense not defense when planning you advertising strategy Please plan on joining us in January for a brand new advertising and marketing seminar. Call for details. As always please call if we can be of any assistance to you. Thank you to John @ Orinda Motors for finding and sending this to me. Have a great holiday season. Maylan Please follow this link ... read more