coaching and consulting

Events

If you are looking for additional tools to gain control of your business, ESi, Educational Seminars Institute, is your premier source for educational training and events throughout all of the United States, such as service advisor training, automotive coaching, and auto repair management consulting. Did you know that we now offer social media marketing assistance? Our specialized social media marketing strategy, designed to optimize your ratings and help you put your name at the top of Google searches in your local community. With decades of automotive coaching and experience within the automotive industry, each member has a lifetime of hands-on, real-world auto repair shop experience of teaching and coaching in the business. Team ESi prides ourselves on our honesty, depth of knowledge, integrity, and expertise. This is why with ESi, Educational Seminars Institute, you never need to sign a long-term contract for our services. If you are looking for inspiration within the automotive industry, the team at ESi comes with the attitude of servitude; we are here to help you rekindle your passion and improve your business profit margin, call us at 866-526-3039 or schedule an appointment today.

Webinars

With decades of automotive coaching and experience within the automotive industry, each member of Team ESi prides ourselves in our honesty, depth of knowledge, integrity, and expertise through our free webinar series. When you are ready to gain control of your business, ESi, Educational Seminars Institute, is your premier source for service advisor training, automotive coaching, and auto repair management consulting. Each member of ESi, Educational Seminars Institute, comes to you with an attitude of servitude. ESi, Educational Seminars Institute is your premier educational institute to turn to when you are ready to take your business to the next level. If you are looking for social media marketing help or a business coach in the automotive industry that has the knowledge and experience to help you rekindle your passion, turn to the experts at ESi. We pride ourselves in helping you gain control of your business, turn a profit, and require no contract for our services. When you are ready to gain control of your business, ESi, Educational Seminars Institute, is your premier source for service advisor training, automotive coaching, and auto repair management consulting. Call us at 866-526-3039 or schedule an appointment today.

2021

June 8th, 2021
Webinar - The Importance of Relationships and Selling
Virtual 

June 12 and 13th, 2021
Service Writers School of America Buena Park 
In-person 

July 13th, 2021
Webinar - Profit Strategy Influences
Virtual

August 10th, 2021 
Webinar - The Right Labor Rate For Your Store
Virtual

September 14th, 2021
Webinar -  Uniqueness - What it Takes to Stand Out of The Crowd
Virtual

October 12th, 2021 
Webinar - Little Known Tips to Maximize Mitchell1/ShopKey ManagerSE Effectiveness
Virtual

October 13-16th, 2021
Automatic Transmission rebuilders Association (ATRA) Powertrain Expo 
Las Vegas, NV! 
In-person

November 2 - 4th, 2021
APEX show 
Las Vegas Nevada, Sands Convention Center 
In-person

November 9th, 2021
Webinar - Attitude
Virtual

December 14th, 2021 
Webinar - Hiring 101
Virtual

2022 

January 11th, 2022 at 11 AM PST
Webinar - A Complimentary Webinar - Maylan
Don’t Just Sit There; Do Something!
All the knowledge in the world cannot make it happen. You must get up, take the 1st step, and write the 1st word to drive the 1st nail. Our world is paralyzed by great ideas but not the discipline to implement them. Knowledge is not the power we seek; implementing our knowledge is the key to success. The most successful business owners have had the discipline to take the 1st step.
Register here for the webinar
Webinar ID - 928-707-659

February 8th at 11 AM PST
Jeffry Nott presents a valuable webinar on Employee Maintenance – The Care and Feeding of Your Team.
Sign up today for only $49.95 and learn how to retain and inspire your team! Your employees are the lifeblood of your business and the biggest investment you make on a daily basis. How well you tend to them affects your business in many ways. In this webinar, we are covering the many forms of caring and feeding them to keep our companies lively and strong for many years to come.
Register here for the webinar
Webinar ID - 124-038-947

March 8th at 11 AM PST
Webinar - ESi presents a complimentary webinar featuring Maylan Newton on building 10 Critical Steps to Financial Freedom.
Where has all the money gone? "Good question," you say? This is that one ABSOLUTELY, POSITIVELY WITHOUT A DOUBT, MUST HAVE class of the year. Without this class, you may be making financial decisions without correct information. Or, more simply put...winging it! Follow along as we look at Budgets, Financial Structuring, and Hourly Rates based on your successes.
Register here for the webinar
Webinar ID - 124-141-203

April 12th at 11 AM PST
Webinar - Join us for a complimentary webinar by our special guest speaker, Rodger Bland!
The Balancing Act! Finding True Work/Life Balance
Anything in motion that is out of balance will eventually self-destruct. That’s true whether applied to rotating automotive parts or one’s life. And because everything in the world is in motion all the time, balance is pretty important. Of course, the key to staying in balance is to know when you’ve lost it. In this free webinar, we’ll examine some key insights that will help us identify life’s “wobbles” and strategies to get us back in balance. The Balancing Act is a level-headed approach to life’s ups and downs.
Register here for the webinar
Webinar ID - 844-495-403

May 10th at 11 AM PST
Webinar - ESi's one and only Jeffrey Nott presents
Our world has changed a lot in the last few years. As leaders, we need to adapt new leadership styles and strategies to meet the changes for this year and beyond. This includes how we manage our teams as well as ourselves. Sign up today for this valuable webinar on leadership for only $49.45!
Register here for the webinar
Webinar ID - 224-645-459

June 14th at 11 AM PST
Maylan presents a complimentary webinar on Handling the Phone Shopper.
Everyone seems to be struggling with the number of phone calls you get every day asking for pricing. Customers today are better informed, and in many cases, they have the same information you do about the repair of their car.In this webinar, Maylan explores different ideas and procedures to get back to the value of the service you perform. He will walk through techniques on building relationships with these telephone shoppers and converting your callers into customers.
Learn how to build trust. Build value before the car is in the shop. And understand why quoting prices over the phone is not always a good thing. Understand your differences and how to use them to schedule an appointment with your phone shopper.
Sign up today and learn how to use Consultative and Relationship selling to build trust with your customers!
Register here for the webinar
Webinar ID - 279-801-515

July 12th at 11 AM PST
Jeffrey Nott Presents a complimentary webinar on the importance of Self-Maintenance – The Care and Feeding of Yourself
What is your number one asset? You!
Running a business (and just plain living) takes a toll on us. We need to take time to take care of our machine so it can perform better and longer. This webinar will explore the many simple ways to preserve our number one asset - YOU!
Register here for the webinar
Webinar ID - 211-939-707

August 9th at 11 AM PST
Webinar - A complimentary webinar by Maylan Newton!
Join us for this valuable webinar on: Building Decision Makers Do you ever wish your staff made better decisions? Or made a decision at all? Making decisions is a skill set that must be developed over time. Join us as we discover how to make ourselves and our staff better decision-makers! 6 tips to coach your staff on making better decisions.
Register here for the webinar
Webinar ID - 480-163-339

September 13th, at 11 AM PST
Maylan Newton Presents: The Importance of Relationships and Selling
Improve customer satisfaction while increasing sales by moving from a transactional-based business model to a relationship-based business model.
When you have a strong relationship with a customer, you tend to have more influence with that customer. People buy from people they like. There is a significant body of social science research that supports this concept.
Register here for the webinar
Webinar ID - 468-494-507

October 11th at 11 AM
Webinar - Jeffrey Nott presents a valuable webinar on The Law of Attraction
What to Start Doing or Stop Doing to Bring in and Keep Better Customers and Employees. Unless you have been living under a rock, you have heard something about the Law of Attraction. Whatever your beliefs are and whether you accept the idea, you are already practicing it or the opposite Law of Repellence in your business. In this webinar, we will be uncovering the many ways (Hint: it's not chanting) to become more and more attractive to the best clientele and employees. Who wouldn't want to be more attractive? Sign up today for only $49.95!
Register here for the webinar
Webinar ID - 786-789-515

November 8th at 11 AM PST
Webinar - Jeffrey Nott presents a complimentary webinar on change!
Change Happens – How to Accept and Adapt to What You Can Not Change What’s the one constant of the Universe? Change! Many fear or dislike change; in fact, many downright hate it. This workshop will cover the many benefits of change, how to embrace, and even flat out learn to love change - even change that you may think is terrible.
Register here for the webinar
Webinar ID - 934-056-171

December 13th at 11 AM
Webinar - Successful Thinking! - Presented by Rodger Bland
t has been said that what you think about you become – all day long. Our thinking determines absolutely everything we do. In this webinar, Rodger examines our thinking strategies and provides valuable insights on how to align our thinking with the successful outcomes we all desire. From running a business to running your life, and it all begins with Successful Thinking!
Register here for the webinar
Webinar ID - 263-397-347

Recorded Webinars:

The Four Keys to Getting More Things Done in Your Business
You know you need to do more work ON your business, but do you struggle to find the time to do so regularly? If so, this workshop is for you. You will learn about the 4 keys and how to apply them easily so you can get more things done on a weekly basis. Proper planning and focus are just part of the process that will be covered.
Register here for the webinar

How to Handle Stressed-out Customers:
A Guide to Helping our SA and Other Front-line Staff
These are challenging times and everyone is feeling the impact. Some people deal with it better than others. When the ones who aren't dealing with it well come into our shops, how can we help our front-line staff help them? We will take a look at some examples and share tactics and some simple ways of turning things around before they even start heading south. Many people are scared and frustrated and we can help ease some of that for them if our staff knows what to do.
Register here for the webinar

The Net Profit Crisis
Net profit is the money that ensures the future of your business. In times of crisis, net profit is the money that supports the continuation of business. In addition, net profit leads to less stress, better health, and a positive environment. This webinar will illustrate the importance of focusing on the correct net profit.
Register here for the webinar

Ramping (Back) Up – Adapting For a New Normal
We have just come through one of the biggest challenges in our lifetime. Whether you were closed or open during the Stay-in-place mandate, business and peoples’ attitudes are not the same. In this session, we will address several things to do to quickly ramp up your business and how to adapt to the new normal.
Register here for the webinar

Confident Selling
What’s the difference between a Service Writer selling 50% and one that sells 90% of their attempted sales? In short, Confidence! Confidence selling is the key to most GREAT sales individuals. Join Team ESi for a class in Confidence selling, the Techniques, the Attitude, and the results you should expect.
Register here for the webinar

Profit Strategy Influencers
You need to understand the realities of what really affects your profits. Every decision is influenced by something. Frequently those influences have a negative impact on profit. This webinar will focus on properly pricing labor and parts sales. With an emphasis on making positive influencers a priority.
Register here for the webinar

Simple SOP’s
Facing the need to create a set of complete Standard Operating Procedures for any business can be overwhelming. It’s easy to put off, but at this time in history, we have been shown just how important it is to be well prepared. This webinar will break it down into simple, actionable steps. We won’t sugar coat it, though, because we know how much effort goes into an SOP. We want to give you the tools and encouragement you need to start to take this seriously without falling into the rabbit hole of overwhelm.
Register here for the webinar

Close One More Sale a Day
While it may seem impossible to make one more sale a day. The evidence is most stores could easily make another sale and realize improvements in all the critical key performance indicators we measure. This webinar looks at the opportunity and benefits of closing one more sale a day.
Register here for the webinar

Handling the Phone Shopper
Everyone seems to be struggling with the number of phone calls you get every day asking for a price. The customer today is better informed and in many cases has the same information you do about the repair of their car. We'll explore some different ideas and procedures to get back to the value of the service you perform and to build relationships with these telephone shoppers. Convert the callers into customers. Learn how to build trust. Build value before the car is in the shop. Why quoting price is not always a good thing. Understand your differential and how to use it. Use Constative and Relationship selling to build trust.
Register here for the webinar

The Vehicle is fixed. Now what?
Fixing/servicing a vehicle is the easy part. (Really! It is!) The tougher part is how to impress the customer so much they will always come back to you and refer you to others. In this workshop we explore the various methods of giving that little extra, creating a great experience, and keeping your shop “top of mind” of your customers. The goal is to make your shop a “habit” for your customers to return again and again.
Register here for the webinar

Creating a Powerful Shop Culture Guide
You want your shop to be a representation of you and your values. When you create a Culture Guide, your team will have a clear direction on what that looks like in action every day on the shop floor. This webinar will break it down into actionable steps with an outline to give you the incentive to get this critical aspect of your business completed.
Register here for the webinar

Motivation Through Discipline
In this workshop, you will learn a simple and unique way to motivate your employees to adhere to the company rules and policies when they don’t follow them. Internal motivation is the key. No more telling/yelling at them, threatening them with penalties or dismissal. You will be amazed at how easy this process is and how positively your employees will respond.
Register here for the webinar

Don’t Just Sit There, Do Something!
All the knowledge in the world cannot make it happen. You must get up and take the 1st step, write the 1st word, drive the 1st nail. Our world is paralyzed by great ideas but not the discipline to implement them. Knowledge is not the power we seek; implementation of the knowledge we already have is the key to success. The most successful business owners have had the discipline to take the 1st step.
Register here for the webinar

11.5 Ways to Massively Increase Your Business In The Next 90 Days
Is your business a bit stagnant? Are you suffering from the Shutdown? Is your ARO starting to sag because you see the same cars over and over? Maybe it’s time to do some serious marketing to increase business and bring in some new customers. In this workshop, we will review just how to grow business in a big way and very quickly.
Register here for the webinar

Building Decision Makers
Ever wish your staff made better decisions? Or made a decision at all? Making decisions is a skill set that must be developed. Join us as we discover how to make ourselves and our staff better decision-makers! 6 tips to coach your staff on making better decisions.
Register here for the webinar

The Secrets Of Building A Great Team
What does it take to build a great team? You know, the team that works hard together, accomplishes much, has fun in the process, and looks forward to being together every day? In this workshop, we will go over the secrets of building that team in your business.
Register here for the webinar

Overcoming Objections - How To Win The Game
Are objections causing Service Advisor frustration ending in poor facility performance? Join Team ESi to look at the most current effective methods and proven responses to age-old objections and fresh approaches to the Internet-savvy customer. Bring your hardest objection lines with you and let ESi help you get through them.
Register here for the webinar
8/4/2020

Workflow – How It Goes In Your Business Dictates Your Cash Flow
Almost every shop loses productivity in their business due to many small workflow inefficiencies. Sadly, most are not aware of it at all. Why? Because they haven’t taken the time to study it. KPIs are talked about a lot, but the workflow is rarely addressed. This workshop will be focused entirely on the workflow, slowing down your cash flow.
Register here for the webinar
8/11/2020

Hiring 101
We all have done it, hired the wrong employee. Learn the basics of hiring the “right” employee. What should you ask, what should you know to get the right person for the job. Why testing is an essential tool for hiring correctly. Failure to use these techniques could cost you BIG MONEY!
Register here for the webinar
8/18/2020

Where You Are In 12 Months Depends On What You Start Doing Today – The 1 Week 1 Thing plan.
What keeps many businesses from really excelling? Getting the big things done! Things like a marketing plan, managing (and knowing) key numbers, systems, delegation, and so much more. So much to do and so little time. This workshop will review the plan in the book 1 Week 1 Thing and how you can implement it and get more done ON your business than ever before.
Register here for the webinar
8/25/2020

Excellence is A Habit
We are what we repeatedly do. Are your business habits or practices, preventing you from reaching excellence? Join us as we explore how routines and habits are preventing us from achieving the results we want. Forty percent of the actions you perform each day aren’t actual decisions but are habits, explore how to break bad habits and create new ones that help you achieve success with both your professional and your personal life. Retrain your subconscious mind by understanding how patterns, practices, and habits work!
Register here for the webinar
9/1/2020

Overcoming Objections
Are objections causing Service Advisor frustration ending in poor facility performance? Join Team ESi to look at the most current effective methods and proven responses to age-old objections and fresh approaches to the Internet-savvy customer. Bring your hardest objection lines with you and let ESi help you get through them.
Register here for the webinar
9/8/2020

The Power of Delegation And How To Get It Done
The Power of Delegation - Freedom and leverage for the business owner. In this workshop you will learn how to set yourself free from having to do everything in your business. Delegation is leveraging your time and setting up the business so you don't have to be there 24/7.
Register here for the webinar
9/15/2020

In The Year 2021…
It’s time to stop worrying about 2020, and start planning for 2021! There is much to do to prepare ourselves in the remaining part of this year for the new opportunities next year will bring. Financial structuring to go over, marketing plans to write. Employee evaluations and of course our personal and professional goals for the upcoming year.

We have just a few short months to put our ideas, hopes and dreams as well as our goals into writing so they stop becoming dreams and become a plan that will drive us to greater success. Join team ESI as we lay the framework for a successful new year.

Don’t miss this!
Register here for the webinar
9/22/2020

The Social Media and Web Whisperer
ESi’s Social Media Marketing Specialist, Birdie, with Birdie’s Promotions is here to help you share your unique story with the world through social media marketing and content development. From planning to creation and implementation, she works with each shop on an individual level to meet your specific needs all the while ensuring your branding is distinctly shared within your marketing reach.

Melissa “Birdie” Patterson comes to ESi with a long history (over two decades!) of working in the automotive body repair industry. She started out detailing cars and eventually worked her way up to running the whole show. In more recent times, she has focused on the marketing side of the auto repair industry and loves working with shops to develop strong marketing plans as well as handling the actual marketing for those shops wanting

that level of service.
Register here for the webinar
9/29/2020

What’s Your Role - Establishing Your Role, And Others, In Your Business
What's Your Role? - Establishing your role and others' in your business. As a famous quote says "All the world is a stage and we are just actors on it." You and your employees can be likened to actors in the play titled "Your Business". Does everyone, including you, know there roles? In this workshop we will be discussing how to organize and set up roles for all the players in your business
Register here for the webinar
10/6/2020

I Object!
Getting more objections than ever before? This course will help you understand why you are getting those objections and anticipate the objection and handle it in the sales process while closing more sales with less stress.

Anticipating the client’s objections before attempting to close the sale more calmly and professionally will always get you better results. Reading the customer to understand what their objection may be and formulating a response to that objection will help remove it before it is voiced.
Register here for the webinar
10/13/2020

The Secrets of Building A Great Team
What does it take to build a great team? You know, the team that works hard together, accomplishes much, has fun in the process, and looks forward to being together every day? In this workshop, we will go over the secrets of building that team in your business.
Register here for the webinar
10/20/2020

Profit Structuring and Business Analysis
This seminar comes from years of experience and the understanding that without a good foundation, most business owners/managers spend too much of their time trying to hold up the walls themselves instead of making money. Don’t misunderstand us; this is generally not out of lack of desire or dedication, but instead simply that most of us were great Technicians before we decided to open our businesses, but we had little experience or training as Business Owners. The information in this seminar is what we should have had before we opened our doors!

This Seminar will be covering these important topics;

• Reading & Understanding your Profit & Loss statements
• You will receive an excel spreadsheet that will perform all calculations talked about in this webinar, & a 1-hour phone consultation on your numbers after filling out the spreadsheet and a recorded copy of the webinar for future reference
• How to determine your True Cost of Being Open
• We’ll show you how to determine your Per Hour Charge or Labor Rate
• And determine what you are actually Charging Per Hour
• Production and how it affects profit
• How to mark your parts up
• Understanding gross profit

Register here for the webinar
10/27/2020

What Does It Mean To Be A Leader? It’s Not Just A Position
What does it mean to a leader? It's not just a position. As an owner (or manager) one has positional power, but doesn't mean they are a true leader. True leaders have followers who do so voluntarily and willingly. In this workshop we will discuss true leadership, the traits of a leader and how to develop (or improve) oneself as a true leader.
Register here for the webinar
11/3/2020

Influence!
If you only go to 1 class this year, this is the class! See where your attitude costs you money, AND where it can make you money. Attitude starts at the top and trickles down, make sure it is the best it can be!
Register here for the webinar
11/10/2020

Personality Types, Learning Styles and Values - Understanding How They Affect You and Your Business
Personality types, learning styles and values - understanding how they affect your business. Ever notice how some types of people are attracted to and succeed at certain tasks or endeavors? Are there things you find you like to do more than others. Much of this is due to how each of us is wired. In this workshop we will discuss these traits and how to apply them to how you work with your teams.
Register here for the webinar
11/17/2020

Relationship Selling
Improve customer satisfaction while increasing sales by moving from a transactional-based business model to a relationship-based business model. People buy from people they like. There is a significant body of social science research that supports this concept. When you have a strong relationship with a customer, you tend to influence that customer.
Register here for the webinar
11/24/2020

What Drives You To Do What You Do?
If you know this, you can apply this to every part of your business for success.

What drives you? The key to success. Do you know your "Why"? Do you know what gets you to jump out of bed everyday and anxious to do business? If you can't articulate this to yourself and others, you might be challenged on several levels such as your marketing message and more. This webinar will help you to determine your 'Why".
Register here for the webinar
12/1/2020

Attitude
If you only go to 1 class this year, this is the class! See where your attitude costs you money, AND where it can make you money. Attitude starts at the top and trickles down, make sure it is the best it can be!
Register here for the webinar
12/8/2020

Focus - How Just One Idea Can Revolutionize Your Business
Focus - has just one idea can revolutionize your business. In the late 80s, Alcoa was struggling when the new CEO announced a laser-like focus on just one area of the business. This one idea made a dramatic change in the business to better profitability and culture. What one area or idea could you use to do the same in your business? In this webinar we will look at some areas to do so.
Register here for the webinar
12/15/2020