Women Supporting Women
Amazing Women in Automotive, AWiA, is a group of dedicated individuals working to build a community for women in the automotive industry. Our goal is to seek out and spark conversation, create awareness around the unique issues related to being a woman in this industry, and build and foster mentoring relationships within the automotive industry.
At AWiA, we work to open the conversation and create automotive mentorships for women, with women, about women, and for women. Our goal is to amplify the voices of women already in this industry and even spark conversation about how to increase gender parity in the workplace. By supporting women in the automotive industry through round tables and automotive mentorships, together, we can replenish the automotive workforce and strengthen our bonds!
At Amazing Women in Automotive, our mission is to support women, recruit women into the automotive workforce, and join forces with schools and government agencies to help place women in the automotive industry. If you are looking for a new skill, industry, or wish to support a female within the automotive industry, join our weekly round table or reach out by email to the team at Amazing Women in Automotive at [email protected], we want to hear from you!
The Women Behind AWiA
Tiffany Sherado's favorite part of working in the auto industry is working with the high schools and tech colleges in developing programs to assist with the tech shortage and networking and sharing knowledge and experiences with other passionate people in the industry.
She looks forward to watching the family transmission business and her personal accomplishments flourish. In her free time, she has been a foster family respite provider and foster parent.
She also loves spending time with her 60-pound fur baby, Sasha, the red vizsla, three nieces, two nephews, traveling, and trying new local restaurants and entertainment with friends.
Tiffany's main objective as leader of Amazing Women in Automotive is to support the automotive industry. She is doing this by helping to provide resources and support for women currently in the industry and increase the number of females entering the field and ensuring we retain them.
Melissa "Birdie" Patterson
Melissa “Birdie” Patterson comes to AWiA with a long history (over two decades!) of working in the automotive body repair industry. She started out detailing cars and eventually worked her way up to running the whole show. In more recent times, she has focused on the marketing side of the auto repair industry and loves working with shops to develop strong marketing plans as well as handling the actual marketing for those shops wanting that level of service.
Birdie loves to turn her own wrenches when it comes to working on her myriad of vehicles that include multiple cars, a couple of motorcycles, a motorhome, and even a Bayliner 2655 Ciera Sunbridge. She’s not afraid to get her hands dirty and loves digging into finding solutions for your marketing needs.
“I am thrilled to bring Bird’s iSocial to support all Amazing women in Automotive, AWiA. My talents include excellent marketing and organizational abilities, outstanding communication and interpersonal skills, as well as a high level of technical competency.”
Birdie is here to help you brainstorm and share your unique story with the world through social media marketing and content development. From planning to creation and implementation, she works with each shop on an individual level to meet your specific needs, all the while ensuring your branding is distinctly shared within your marketing reach.
Like you, we are passionate about the automotive repair industry, which is why we have made it our mission to help Amazing Women like you achieve a higher level of success within the industry.
Bird’s iSocial & Amazing Women in Automotive is here for you!