Events > Webinars

Webinars

With decades of automotive coaching and experience within the automotive industry, each member of Team ESi prides ourselves in our honesty, depth of knowledge, integrity, and expertise through our free webinar series. When you are ready to gain control of your business, ESi, Educational Seminars Institute, is your premier source for service advisor training, automotive coaching, and auto repair management consulting. Each member of ESi, Educational Seminars Institute, comes to you with an attitude of servitude. ESi, Educational Seminars Institute is your premier educational institute to turn to when you are ready to take your business to the next level. If you are looking for social media marketing help or a business coach in the automotive industry that has the knowledge and experience to help you rekindle your passion, turn to the experts at ESi. We pride ourselves in helping you gain control of your business, turn a profit, and require no contract for our services. When you are ready to gain control of your business, ESi, Educational Seminars Institute, is your premier source for service advisor training, automotive coaching, and auto repair management consulting. Call us at 866-526-3039 or schedule an appointment today.

Recorded Webinars:

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The Four Keys to Getting More Things Done in Your Business
You know you need to do more work ON your business, but do you struggle to find the time to do so regularly? If so, this workshop is for you. You will learn about the 4 keys and how to apply them easily so you can get more things done on a weekly basis. Proper planning and focus are just part of the process that will be covered.
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How to Handle Stressed-out Customers:
A Guide to Helping our SA and Other Front-line Staff

These are challenging times and everyone is feeling the impact. Some people deal with it better than others. When the ones who aren't dealing with it well come into our shops, how can we help our front-line staff help them? We will take a look at some examples and share tactics and some simple ways of turning things around before they even start heading south. Many people are scared and frustrated and we can help ease some of that for them if our staff knows what to do.
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The Net Profit Crisis
Net profit is the money that ensures the future of your business. In times of crisis, net profit is the money that supports the continuation of business. In addition, net profit leads to less stress, better health, and a positive environment. This webinar will illustrate the importance of focusing on the correct net profit.
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Ramping (Back) Up – Adapting For a New Normal
We have just come through one of the biggest challenges in our lifetime. Whether you were closed or open during the Stay-in-place mandate, business and peoples’ attitudes are not the same. In this session, we will address several things to do to quickly ramp up your business and how to adapt to the new normal.
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Confident Selling
What’s the difference between a Service Writer selling 50% and one that sells 90% of their attempted sales? In short, Confidence! Confidence selling is the key to most GREAT sales individuals. Join Team ESi for a class in Confidence selling, the Techniques, the Attitude, and the results you should expect.
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Profit Strategy Influencers
You need to understand the realities of what really affects your profits. Every decision is influenced by something. Frequently those influences have a negative impact on profit. This webinar will focus on properly pricing labor and parts sales. With an emphasis on making positive influencers a priority.
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Simple SOP’s
Facing the need to create a set of complete Standard Operating Procedures for any business can be overwhelming. It’s easy to put off, but at this time in history, we have been shown just how important it is to be well prepared. This webinar will break it down into simple, actionable steps. We won’t sugar coat it, though, because we know how much effort goes into an SOP. We want to give you the tools and encouragement you need to start to take this seriously without falling into the rabbit hole of overwhelm.
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Close One More Sale a Day
While it may seem impossible to make one more sale a day. The evidence is most stores could easily make another sale and realize improvements in all the critical key performance indicators we measure. This webinar looks at the opportunity and benefits of closing one more sale a day.
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Handling the Phone Shopper
Everyone seems to be struggling with the number of phone calls you get every day asking for a price. The customer today is better informed and in many cases has the same information you do about the repair of their car. We'll explore some different ideas and procedures to get back to the value of the service you perform and to build relationships with these telephone shoppers. Convert the callers into customers. Learn how to build trust. Build value before the car is in the shop. Why quoting price is not always a good thing. Understand your differential and how to use it. Use Constative and Relationship selling to build trust.
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The Vehicle is fixed. Now what?
Fixing/servicing a vehicle is the easy part. (Really! It is!) The tougher part is how to impress the customer so much they will always come back to you and refer you to others. In this workshop we explore the various methods of giving that little extra, creating a great experience, and keeping your shop “top of mind” of your customers. The goal is to make your shop a “habit” for your customers to return again and again.
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Creating a Powerful Shop Culture Guide
You want your shop to be a representation of you and your values. When you create a Culture Guide, your team will have a clear direction on what that looks like in action every day on the shop floor. This webinar will break it down into actionable steps with an outline to give you the incentive to get this critical aspect of your business completed.
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Motivation Through Discipline
In this workshop, you will learn a simple and unique way to motivate your employees to adhere to the company rules and policies when they don’t follow them. Internal motivation is the key. No more telling/yelling at them, threatening them with penalties or dismissal. You will be amazed at how easy this process is and how positively your employees will respond.
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Don’t Just Sit There, Do Something!
All the knowledge in the world cannot make it happen. You must get up and take the 1st step, write the 1st word, drive the 1st nail. Our world is paralyzed by great ideas but not the discipline to implement them. Knowledge is not the power we seek; implementation of the knowledge we already have is the key to success. The most successful business owners have had the discipline to take the 1st step.
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11.5 Ways to Massively Increase Your Business In The Next 90 Days
Is your business a bit stagnant? Are you suffering from the Shutdown? Is your ARO starting to sag because you see the same cars over and over? Maybe it’s time to do some serious marketing to increase business and bring in some new customers. In this workshop, we will review just how to grow business in a big way and very quickly.
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Building Decision Makers
Ever wish your staff made better decisions? Or made a decision at all? Making decisions is a skill set that must be developed. Join us as we discover how to make ourselves and our staff better decision-makers! 6 tips to coach your staff on making better decisions.
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The Secrets Of Building A Great Team
What does it take to build a great team? You know, the team that works hard together, accomplishes much, has fun in the process, and looks forward to being together every day? In this workshop, we will go over the secrets of building that team in your business.
Register here for the webinar

Overcoming Objections - How To Win The Game
Are objections causing Service Advisor frustration ending in poor facility performance? Join Team ESi to look at the most current effective methods and proven responses to age-old objections and fresh approaches to the Internet-savvy customer. Bring your hardest objection lines with you and let ESi help you get through them.
Register here for the webinar 8/4/2020

Workflow – How It Goes In Your Business Dictates Your Cash Flow
Almost every shop loses productivity in their business due to many small workflow inefficiencies. Sadly, most are not aware of it at all. Why? Because they haven’t taken the time to study it. KPIs are talked about a lot, but the workflow is rarely addressed. This workshop will be focused entirely on the workflow, slowing down your cash flow.
Register here for the webinar 8/11/2020

Hiring 101
We all have done it, hired the wrong employee. Learn the basics of hiring the “right” employee. What should you ask, what should you know to get the right person for the job. Why testing is an essential tool for hiring correctly. Failure to use these techniques could cost you BIG MONEY!
Register here for the webinar 8/18/2020

Where You Are In 12 Months Depends On What You Start Doing Today – The 1 Week 1 Thing plan.
What keeps many businesses from really excelling? Getting the big things done! Things like a marketing plan, managing (and knowing) key numbers, systems, delegation, and so much more. So much to do and so little time. This workshop will review the plan in the book 1 Week 1 Thing and how you can implement it and get more done ON your business than ever before.
Register here for the webinar 8/25/2020

Excellence is A Habit
We are what we repeatedly do. Are your business habits or practices, preventing you from reaching excellence? Join us as we explore how routines and habits are preventing us from achieving the results we want. Forty percent of the actions you perform each day aren’t actual decisions but are habits, explore how to break bad habits and create new ones that help you achieve success with both your professional and your personal life. Retrain your subconscious mind by understanding how patterns, practices, and habits work!
Register here for the webinar 9/1/2020

Overcoming Objections
Are objections causing Service Advisor frustration ending in poor facility performance? Join Team ESi to look at the most current effective methods and proven responses to age-old objections and fresh approaches to the Internet-savvy customer. Bring your hardest objection lines with you and let ESi help you get through them.
Register here for the webinar 9/8/2020

The Power of Delegation And How To Get It Done
The Power of Delegation - Freedom and leverage for the business owner. In this workshop you will learn how to set yourself free from having to do everything in your business. Delegation is leveraging your time and setting up the business so you don't have to be there 24/7.
Register here for the webinar 9/15/2020

In The Year 2021…
It’s time to stop worrying about 2020, and start planning for 2021! There is much to do to prepare ourselves in the remaining part of this year for the new opportunities next year will bring. Financial structuring to go over, marketing plans to write. Employee evaluations and of course our personal and professional goals for the upcoming year.

We have just a few short months to put our ideas, hopes and dreams as well as our goals into writing so they stop becoming dreams and become a plan that will drive us to greater success. Join team ESI as we lay the framework for a successful new year.

Don’t miss this!
Register here for the webinar 9/22/2020

The Social Media and Web Whisperer
ESi’s Social Media Marketing Specialist, Birdie, with Birdie’s Promotions is here to help you share your unique story with the world through social media marketing and content development. From planning to creation and implementation, she works with each shop on an individual level to meet your specific needs all the while ensuring your branding is distinctly shared within your marketing reach.

Melissa “Birdie” Patterson comes to ESi with a long history (over two decades!) of working in the automotive body repair industry. She started out detailing cars and eventually worked her way up to running the whole show. In more recent times, she has focused on the marketing side of the auto repair industry and loves working with shops to develop strong marketing plans as well as handling the actual marketing for those shops wanting

that level of service.
Register here for the webinar 9/29/2020

What’s Your Role - Establishing Your Role, And Others, In Your Business
What's Your Role? - Establishing your role and others' in your business. As a famous quote says "All the world is a stage and we are just actors on it." You and your employees can be likened to actors in the play titled "Your Business". Does everyone, including you, know there roles? In this workshop we will be discussing how to organize and set up roles for all the players in your business
Register here for the webinar 10/6/2020

I Object!
Getting more objections than ever before? This course will help you understand why you are getting those objections and anticipate the objection and handle it in the sales process while closing more sales with less stress.

Anticipating the client’s objections before attempting to close the sale more calmly and professionally will always get you better results. Reading the customer to understand what their objection may be and formulating a response to that objection will help remove it before it is voiced.
Register here for the webinar 10/13/2020

The Secrets of Building A Great Team
What does it take to build a great team? You know, the team that works hard together, accomplishes much, has fun in the process, and looks forward to being together every day? In this workshop, we will go over the secrets of building that team in your business.
Register here for the webinar 10/20/2020

Profit Structuring and Business Analysis
This seminar comes from years of experience and the understanding that without a good foundation, most business owners/managers spend too much of their time trying to hold up the walls themselves instead of making money. Don’t misunderstand us; this is generally not out of lack of desire or dedication, but instead simply that most of us were great Technicians before we decided to open our businesses, but we had little experience or training as Business Owners. The information in this seminar is what we should have had before we opened our doors!

This Seminar will be covering these important topics;

  • Reading & Understanding your Profit & Loss statements
  • You will receive an excel spreadsheet that will perform all calculations talked about in this webinar, & a 1-hour phone consultation on your numbers after filling out the spreadsheet and a recorded copy of the webinar for future reference
  • How to determine your True Cost of Being Open
  • We’ll show you how to determine your Per Hour Charge or Labor Rate
  • And determine what you are actually Charging Per Hour
  • Production and how it affects profit
  • How to mark your parts up
  • Understanding gross profit

Register here for the webinar 10/27/2020

What Does It Mean To Be A Leader? It’s Not Just A Position
What does it mean to a leader? It's not just a position. As an owner (or manager) one has positional power, but doesn't mean they are a true leader. True leaders have followers who do so voluntarily and willingly. In this workshop we will discuss true leadership, the traits of a leader and how to develop (or improve) oneself as a true leader.
Register here for the webinar 11/3/2020

Influence!
If you only go to 1 class this year, this is the class! See where your attitude costs you money, AND where it can make you money. Attitude starts at the top and trickles down, make sure it is the best it can be!
Register here for the webinar 11/10/2020

Personality Types, Learning Styles and Values - Understanding How They Affect You and Your Business
Personality types, learning styles and values - understanding how they affect your business. Ever notice how some types of people are attracted to and succeed at certain tasks or endeavors? Are there things you find you like to do more than others. Much of this is due to how each of us is wired. In this workshop we will discuss these traits and how to apply them to how you work with your teams.
Register here for the webinar 11/17/2020

Relationship Selling
Improve customer satisfaction while increasing sales by moving from a transactional-based business model to a relationship-based business model. People buy from people they like. There is a significant body of social science research that supports this concept. When you have a strong relationship with a customer, you tend to influence that customer.
Register here for the webinar 11/24/2020

What Drives You To Do What You Do?
If you know this, you can apply this to every part of your business for success.

What drives you? The key to success. Do you know your "Why"? Do you know what gets you to jump out of bed everyday and anxious to do business? If you can't articulate this to yourself and others, you might be challenged on several levels such as your marketing message and more. This webinar will help you to determine your 'Why".
Register here for the webinar 12/1/2020

Attitude
If you only go to 1 class this year, this is the class! See where your attitude costs you money, AND where it can make you money. Attitude starts at the top and trickles down, make sure it is the best it can be!
Register here for the webinar 12/8/2020

Focus - How Just One Idea Can Revolutionize Your Business
Focus - has just one idea can revolutionize your business. In the late 80s, Alcoa was struggling when the new CEO announced a laser-like focus on just one area of the business. This one idea made a dramatic change in the business to better profitability and culture. What one area or idea could you use to do the same in your business? In this webinar we will look at some areas to do so.
Register here for the webinar 12/15/2020

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