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Are you looking to grow your business, increase profits, streamline your processes, and gain insight into the automotive industry? Our Team at ESi, Educational Seminars Institute, have a lifetime of hands-on, real-world auto repair shop experience of teaching and coaching in the business, and are here to impart their knowledge through our monthly blogs, just for you. Each member of Esi, Educational Seminars Institute, comes to you with an attitude of servitude. ESi, Educational Seminars Institute is your premier educational institute to turn to when you are ready to take your business to the next level. If you are looking for social media marketing help or a business coach in the automotive industry that has the knowledge and experience to help you rekindle your passion, turn to the experts at ESi. We pride ourselves in helping you gain control of your business and require no contract for our services. Call us at 866-526-3039 or schedule an appointment today, and we will help reconnect you with your why and your passion.


Sorted by Category: General

  • The Enemy Within

    Friday 21 August 2020

    We are spending a lot of time discussing within the industry this challenging time with COVID-19. Fear is running rampant. The industry is spending a lot of time on what we need to do and what we need not do. These discussions recently reignited a thought I've had for some time. The industry has struggled with it for many years, but it is more apparent than ever today. We are fighting with The Enemy Within. I field many phone calls from repair shops of all kinds and sizes; A significant wor... read more

  • Marketing for the New Millennium

    Monday 21 May 2012

    “If it worked yesterday it should work tomorrow, right?” If there is one thing that we do know, it’s that just because it worked yesterday doesn’t mean it will work tomorrow. So with so many mediums to choose from; Internet, Direct Mail, TV, Radio, Reputational, Phone, Text….well the list goes on and on, how do you choose? The choice sometimes boils down to simple basics, the area demographics, but most often it is not that simple. To help you in your choice of... read more

  • What makes one owner successful, while another struggles?

    Tuesday 06 March 2012

    WOW…….we just returned from a month of trade shows all over the country. And after having spoken to hundreds of shop owners in the last 30 days and heard a variety of concerns and opinions about their business. Trying to evaluate all the information, we started looking at what makes one owner successful, while another struggles. Taking that thought process a step further we looked at establishing a categorization process for Shop Owners. The following is a summarization as to the five... read more

  • Confident Selling and You - Do You Believe?

    Tuesday 01 November 2011

    When I first started selling automotive service I was always puzzled by why some customers bought and others did not. At first I thought it was that they did not need what I was selling, but the more I became a student of my position I realized that everyone who I came in contact with needed what I was selling; their car fixed. They did not get up in the morning and say “I have nothing better to do today so I’m going to take my car to the repair shop!” So when I came to realize that I... read more

  • Succession Planning

    Monday 01 August 2011

    This month we are going to task about something that makes most of us very uncomfortable… What happens to our business when something bad happens? Anytime we bring this subject up most people tune us out, because we have never given any thought to the idea that we may not going to be in business tomorrow. Part of what makes us Automotive Business owners is the personality type that we are invincible. Succession planning is something we all need to have discussed, and have a plan in pl... read more

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