“If it worked yesterday it should work tomorrow, right?”
If there is one thing that we do know, it’s that just because it worked yesterday doesn’t mean it will work tomorrow. So with so many mediums to choose from; Internet, Direct Mail, TV, Radio, Reputational, Phone, Text….well the list goes on and on, how do you choose?
The choice sometimes boils down to simple basics, the area demographics, but most often it is not that simple. To help you in your choice of... read more