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Are you looking to grow your business, increase profits, streamline your processes, and gain insight into the automotive industry? Our Team at ESi, Educational Seminars Institute, have a lifetime of hands-on, real-world auto repair shop experience of teaching and coaching in the business, and are here to impart their knowledge through our monthly blogs, just for you. Each member of Esi, Educational Seminars Institute, comes to you with an attitude of servitude. ESi, Educational Seminars Institute is your premier educational institute to turn to when you are ready to take your business to the next level. If you are looking for social media marketing help or a business coach in the automotive industry that has the knowledge and experience to help you rekindle your passion, turn to the experts at ESi. We pride ourselves in helping you gain control of your business and require no contract for our services. Call us at 866-526-3039 or schedule an appointment today, and we will help reconnect you with your why and your passion.

Category Archives: General

Good Sales?

America’s true entrepreneurs today display through every type of advertisement an eagerness to meet the challenge to be the best at what they do. Once prospects accept your invitation to try your business, the results will ultimately be justified through these means: applying four very basic yet critical strategies in the four rules of business. Your ultimate goal must always target a customer encounter that will leave both you and your customer beaming with gratitude for the experience that just took place. You should never have to ask yourself, “What just happened with this sale? It didn’t feel like a ‘good sale.’” Regardless of how strongly you believe you’re doing it right all the time, revisit the four rules of business regularly. Post them somewhere in a private area to do a self-check and be honest with yourself in your relationship with each of the strategies. The first of these rules is: Customer satisfaction before profit. This is the most important rule ... read more

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General

Open door policy with employees

Talking to clearly communicate your intentions is not just a workplace practice, it’s a real job. How you deliver your message implies the response you are seeking from your recipient. Your attitude behind the words can tell someone that you’re looking to blame, when you’re really just frustrated and looking for help. Each exchange has its own level of intensity, so each one risks potential loss or gain in efforts to truly achieve the goals targeted for the encounter. How the words are delivered and their reception by the other will make the difference. If you regard “communicating” as anything less than a real job, you’ve set yourself up for a mental rollercoaster with everyone you share your day with. You’ll be further ahead if you can grasp the concept of “job” and remember that not many jobs are easy… that’s why they’re branded “job.” Striving to succeed, we can never disregard changes we’ll need to employ. Customer demands and industry regulations force practi ... read more

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General

Time Management and Productivity

A simple improvement in daily productivity can result in a substantial increase over the course of a month. Let’s do the math based on 3 technicians working 8 hours a day. Your inventory labor is 24 hours of billable time each day and, in a perfect world, the shop will bill 24 hours. The question is, “How many perfect days do any of us ever really have?” We average about 72% productivity across the nation, which an 8-hour day tabs out to billing only 5.75 hours! If you are within the average 72% productive, billing 5.75 hours per day, per tech, strategies for improvement could start with increasing productivity to just 80%. You’d bill an additional .65 hours per day and, multiplied by 3 technicians, that totals an added 1.95 hours per day. In an average month of 21 working days, this is an additional 40.95 billable hours, an increase that many would consider substantial. Remember that this simple improvement represents only slightly more than one half hour per day! ... read more

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General

How to get away

For too many business owners today, the idea of jumping ship and heading out the door for a week’s vacation is unheard of. After all, there’s a business to run and that’s already a full-time job and a half! Somebody’s got to make sure the cars go out, the money comes in, the bills get paid, and the uniform man gets handled along with the plumber, the oil distributor, and the tool guy, too! So, how can it be possible to drop everything and take some time off? Let’s take a peek at your true circumstance and make some evaluations. Do you wish you could take more serious time off? Can you trust your employees to do the job you need done? Do they work well together and with customers? Are they dependable and loyal? Are they self motivated and do they work through directives and tasks executed through the strategies of a self-directed team? For owners with shops operating through a self-directed team, taking time off on a moment’s notice is a reality enjoyed ... read more

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General

Look at Your Business Through Critical Eyes

Last issue, we discussed long-term problems that are occurring on both sides of the automobile. These include customer apathy, the higher complexity and lower service requirements of today’s cars, and the fact that cars, customers, and employees have changed, but too many repair shop owners and managers have not. So, how do you fix the business? It starts with you! Look at your business through critical eyes. Better yet, hire someone to be very honest with you about it all! Grow in knowledge with fresh ideas and a strong will to try new things. Read books and take classes at the local adult school or community college. Attend the local chamber of commerce and service clubs, find someone successful, and pick their brain. Clean out the attic in your brain and accept new and different thoughts. Look at your business differently, advertise, join community events, and make your business the automotive hot spot! Solve problems for customers, educate them, and e ... read more

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General
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10 Dirty little secrets for shop owners - Educational Seminars Institute

The expert consultants at Educational Seminars Institute will share with you some of the methods they normally charge to reveal to clients.