When I first started selling automotive service I was always puzzled by why some customers bought and others did not. At first I thought it was that they did not need what I was selling, but the more I became a student of my position I realized that everyone who I came in contact with needed what I was selling; their car fixed. They did not get up in the morning and say “I have nothing better to do today so I’m going to take my car to the repair shop!” So when I came to realize that I... read more