Service Writers School of America

Proclaimed #1 in the training of Professional Sales and Customer Service
A skills development course for the automotive professional with a passion for Maximum Sales Success

Service Writers School of America Registration Form

What's Service Writers School all about?
This highly acclaimed training course was introduced in1989 by ESi and remains the leader in producing and fine tuning the best in professionalism and achievement in your sales team today. Taught by the industry's number one authority in sales and business management, this intense course trains your team in the skillful use of sales techniques and personal presentation. Instruction and exercises focus on pursuing maximum profitability and quality customer service, as your sale professional achieves personal and professional goals. Whether your goal is to train the sales beginner or fine tune the seasoned professional, if your tired of not making the money you know you should in your business, this course will prove to be your best investment yet!

What's on the program for this class session?
Training covers the following areas of professional sales and customer service:

Estimating
Effective Sales Techniques
Self Motivation
Getting paid for Diagnosis Time
Personal Presentation
Organizing the estimate
Customer Service and Customer relations
Handling Objections
Repair order dispatching

Phone Sales
Handling Dealer Price quotes
Productivity
Review of the repair order
Communication
Closing the sale
Bureau of Automotive Basic Rules and regulations
Using Financial Formulas for sales accuracy

Knowledge + High Self Esteem = Personal Power
Knowledge comes through training and High Self Esteem through accomplishment and a better understanding of one's role in the workplace.
This program is dedicated to the training needed to provide both.

Learn...

Getting paid for diagnosis time.
- Get paid for WHAT YOU KNOW and WHAT YOU DO!
Handling objections.
- The #1 fear in sales. Learn what it takes to get a YES from your customer for that repair.
Phone Sales.
- The challenge is to convert the caller to buyer. Learn how to convert callers to customers through effective phone communication.
Bureau of Automotive Repair Basics.
- We cover the specific documentation needed to meet basic BAR requirements. We teach you how to write it right.
Handling dealer price quotes.
- Learn how to counteract what the dealers are saying to our customers.
Closing the sale.
- One of the hardest task for the Sales professional. Learn how to ask for the money, teaches positive techniques for closing the sale every time.

SWS Client Testimonials

" Small classroom size allowed for a lot of interaction, and interaction was encouraged. I really appreciate the fact that the faculty is willing to make themselves available after the class is completed. I really appreciated that the faculty was willing to spend extra time on topics we had more questions about."
- Matthew Barkley

" ESI is Helping People Achieve their Goals & Aspirations in the Automotive Industry with Their Classes, Instructor's Experience, Explanations, Real World Knowledge and Dedication to Educating and Communicating with their Clients. Maylan Newton is Greatly Understanding and Nothing Short of AMAZING."
- Melissa Shaffer

" Felt like it was a one on one with Maylan and me, very cool. I was jazzed."
- Danny Russell