About

About Educational Seminars Institute

Who is behind ESi?

ESi is run by automotive professionals that, just like most of you, have spent most of their professional lives in the automotive industry. Each of the associate instructors or consultants/coaches has been in the automotive industry for at least 20 years. It is this experience and expertise that they bring to the table in everything they do!

“Independent Solutions for Individual Needs” is not just a statement pulled from thin air; it is a way of life for every Team ESi associate! You’ll see this statement on most of the ESi marketing materials because we believe treating everyone’s automotive businesses in a “cookie cutter” fashion accomplishes very little. However, if we address each person’s businesses as an individual business with different circumstances, different demographics, and different specialties we will achieve a higher level of success every time!


Meet the Team ESi Associates

Maylan Newton

CEO of ESi, Senior Instructor

About Maylan

Maylan brings his knowledge, expertise and experience to every seminar he produces and presents, as well as every business he coaches and consults with. This knowledge base is pulled from real world experiences as an ASE Master Technician, Service Writer, Service Manager, General Manager, Coach and Consultant, and as a Temp Service Writer in hundreds of Automotive Repair Facilities across the country. As a preferred Instructor for organizations like ASCCA, ASA, ATRA, BIMRS Group, CARS and the Show Power Training expo’s, he understands today’s issues within the Automotive Industry. And through his accomplishments and accolades, he has earned the reputation for being the #1 Authority in Professional Sales and Business Management with many industry professionals.

As Maylan shares his experiences, winning formulas and philosophies for business prosperity, his unique sense in approaching workplace attitudes and procedures further contributes to his success as an educator, coach and consultant to the industry. Maylan conducts trainings year-round, addressing common problems faced in daily business practices, while providing solutions designed to bring about positive change. He has the ability to stimulate and motivate his audience’s focus towards the drive and direction needed in meeting business goals, while achieving personal and financial success.

Preston Osborn

Automotive Coach

About Preston

Preston Osborn has over 10 years of management and business experience, with extensive knowledge from customer service and management roles in the hospitality and automotive industries. After growing up in California, he moved to Colorado to study Finance at the University of Colorado where he co- founded the Colorado University Sport Car Club with a group of friends. It has grown to host one of the largest charitable car shows in the state.

Preston’s automotive career began as a specialty and performance consultant in a Subaru shop. Revenue grew almost 100%, while he assisted in managing the business. His background spans large dealerships to small independent shops. With experience ranging from custom builds to general maintenance and repair, he has a comprehensive understanding of a variety of shop business models. His knowledge of data analytics specific to shop profitability combined with his management and business background give him a unique perspective on the industry.

Additionally, Preston is a decorated rally car co-driver, winning the American 2WD CO-Driver of the Year for 2015 and 2016. He currently competes in a 2015 Ford Fiesta ST, he helped design and build.


Bill Haas

Automotive Coach

About Bill

Bill Haas brings 40 years of experience to ESi. He began his career in the automotive industry working part-time at a full service gasoline station in Appleton, Wisconsin. His career includes time as a mechanic/technician in a new car dealership and several independent shops, shop manager, parts counterman, shop owner, technical trainer and most recently on the staff of the automotive industry’s oldest and largest association representing automotive service and collision repair businesses.

While at the association Bill had the opportunity to work with numerous advisory committees, vehicle manufacturers, information providers, tool and equipment companies, insurance companies, parts suppliers and program groups, related industry organizations and most importantly shop owners and managers. Bill’s knowledge of the industry has been shared on many occasions as he has been invited to speak at numerous industry events as well as providing testimony at hearings of the U.S. Congress and several state legislatures on important and controversial industry issues.

ESi clients now have access to Bill’s solution based focus, expertise, and in- depth knowledge of the automotive service and repair community. He is available for business management seminar presentations, business consultation and performance coaching.

Bill received the Accredited Automotive Manager (AAM) credential from the Automotive Management Institute in 1996 and has been a member of the Automotive Management Institute’s faculty since 2002.